The Cafe Rio Craze
It happened again, but this time with a phone order placed at Cafe Rio. My wife and I rolled up to the Cafe Rio in American Fork 10 minutes before our order was to be done - our goal was to avoid the CRAZY lines. It didn't work - we stood in line for 20 minutes to get our food (that was getting cold).
I don't understand the craze behind Cafe Rio. Is it REALLY that much better than the alternatives? To me - no, it isn't. But to most people that I talk to they swear that the food is SOOOOO much better.
What is interesting about Cafe Rio is how their good name has spread through word of mounth advertising, and, as a result they have long LONG lines.
To Cafe Rio's credit they gave us our drinks for free in an effort to win our business again. I like that gesture, and may brave those lines again.
In the olden days products and services that solved problems or created great pleasure got talked about and eventually purchased.
I am reading "Purple Cow" by Seth Godin and he argues that marketing to the masses is not the way to market anymore - that products and services that aren't remarkable have become invisible to us.
WeightLossWars, I believe has a remarkable product and service that creates a buzz and stands out - like a purple cow. My challenge has been to get the word out so people can begin talking about this service. Just like the good old days.
So, post your comment about Cafe Rio. Is it really that much better? Has the popularity and long lines added to the craze so people THINK that the food is better when it really isn't?
Let me know what you think!
I don't understand the craze behind Cafe Rio. Is it REALLY that much better than the alternatives? To me - no, it isn't. But to most people that I talk to they swear that the food is SOOOOO much better.
What is interesting about Cafe Rio is how their good name has spread through word of mounth advertising, and, as a result they have long LONG lines.
To Cafe Rio's credit they gave us our drinks for free in an effort to win our business again. I like that gesture, and may brave those lines again.
In the olden days products and services that solved problems or created great pleasure got talked about and eventually purchased.
I am reading "Purple Cow" by Seth Godin and he argues that marketing to the masses is not the way to market anymore - that products and services that aren't remarkable have become invisible to us.
WeightLossWars, I believe has a remarkable product and service that creates a buzz and stands out - like a purple cow. My challenge has been to get the word out so people can begin talking about this service. Just like the good old days.
So, post your comment about Cafe Rio. Is it really that much better? Has the popularity and long lines added to the craze so people THINK that the food is better when it really isn't?
Let me know what you think!
posted by Chad Blodgett at
2/24/2006 10:07:00 PM
3 Comments:
We are checkin' up on you to see if you blog every day! The Cafe Rio question is a good one. In my opinion (Danny) I almost think mexican food in general is a becoming a craze. I don't know if it is the hispanic influence or what. And there are really only two really good mexican food places, Bajio and Cafe Rio. I think both of their food is spectacular and I love enchilada sauce and tortillas. And, what other competition do these places have for mexican food in Utah county
...taco time?... Anyway. Some of my thoughts.
By
Christy, at 2/25/2006 4:07 PM
Unfortunately I have only eaten at cafe rio one time and it was 5 years ago when I wasn't that into mexican food.... so I can't really give my opinion. But as far as standing in a long line to get some good food that you love, I'm all for it! If you love a certain restaurant and you are craving the food at that moment then it is worth it to stand in line. You'll be glad you did it when you munch that first morsel. Chad, I think weight loss wars is a great product and I hope the marketing will pay off and people will start waiting "in line" to join.
By
Denae, at 2/26/2006 9:14 PM
Chad - I think they put an addictive drug in the cafe rio sauce. Cuz I'm addicted!!
By
Julie Blodgett, at 3/05/2006 8:55 PM
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